December 3. 2019

Taylor Swift

The recent American Music Awards telecast, which was heavily advertised on singer Taylor Swift winning the "Artist of the Decade" award, "Declined to a low in the key ratings demo...despite featuring even more Taylor Swift than last year."

This was rapper Cardi B's year. Swift's popularity has been on the decline for the past 2-years. Swift started in country music, where she was moderately successful, had artistic value and was taken more seriously. Due to rapper Kanye West interrupting her award speech at the VMAs, inappropriately and incorrectly asserting that singer Beyonce should have won, in conduct done under the tutelage of her ugly husband, Jay Z, Swift became a household name.

It kicked of a massive amount of publicity and a long running feud between Swift and West. It did wonders for her career. Then she switched to pop music and lost most of the artistic value she'd previously shown. In going mainstream, Swift began doing formulaic pop music and engaging in copyright infringement, which got her sued many times.

Many on social networking expressed the view Swift did not deserve the "Artist of the Decade" award. It was definitely premature. Swift went from credibility as a country artist to a pop artist with next to none. It's not because she does pop music now. There are pop artists who have credibility.

Swift's music changed in a bad way. She also has many copyright infringement lawsuits and claims. Swift now oddly finds herself in the same category as pop boybands, with audiences most comprised of young teens. Recording artists whose audiences is mostly teens are seldom taken seriously, as the music is seen as a passing fad.

STORY SOURCE

Ratings: AMAs Fall to Another Record Low in Demo Despite Even More Taylor Swift Than Last Year

November 25, 2019 @ 8:22 AM Last Updated: November 25, 2019 @ 1:01 PM - Shake it off, ABC: While Sunday’s American Music Awards (AMAs) declined to a low in the key ratings demo, the annual special avoided its smallest-ever overall TV audience. That, despite featuring even more Taylor Swift than last year.

The 2019 AMAs posted a 1.75 rating/7 share among adults 18-49, down a bit from last year’s 1.82 rating — the awards show’s previous record low. Of course, both years round to 1.8s if going out to one decimal place, so whether it matched 2018 or fell shy depends on how deeply you look into things...

https://www.thewrap.com

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