L.A. Reid's Hitco Record Label Continues To
Flounder Causing Him To Seek Out Established Recording Acts Who Are
Risking Their Careers
August 15. 2019
L.A. Reid and Jennifer Lopez
Antonio "L.A." Reid's Hitco Entertainment continues
to fail, despite the fact he raised $75,000,000 in investment
capital to fund the company. None of the 25 recording artists he has
signed have become stars and their songs have all flopped. There is
not one hit in the bunch. None of them have taken off.
Reid even signed Dianah Jane of Fifth Harmony and
her solo career has completely bombed. Reid tried to make her the
new Mariah Carey, but it failed. Fifth Harmony fans on social
networking are enraged with Reid over the failure of Dianah Jane's
solo career. They blame him for ruining her career.
L.A. Reid and Dinah Jane
Reid was hoping to replicate the success of the
LaFace label, which he founded with former partner,
singer/songwriter/producer, Babyface. However, it has not happened.
Hitco lacks hits and for a label to be successful, it needs hit
music. Hitco are throwing money down the drain at this point. It's a
huge waste of money.
Another problem is Reid is a man, who is being
shunned in the industry over a sex scandal (Antonio 'LA' Reid Forced Out At Epic Records And Sony Music For
Sexual Harassment And Financial Embezzlement and
Joe Budden Calls Antonio L.A. Reid A Sexual Predator Who
Repeatedly Asked 18-Year-Olds At Record Company For Sexual
Favors).
Soulja Boy and L.A. Reid, who signed the rapper to Hitco but
nothing has come of it
In a desperate attempt at keeping the label
afloat, Reid has convinced singer/actress Jennifer Lopez,
whom he previously worked with at Sony, to sign with him.
Lopez's music career in terms of having hit albums and
singles, has been in decline for years. However, she sells a
significant amount of concert tickets.
Reid is clearly using Lopez to attract other names
to the label. However, it stands to reason, if you've raised
$75,000,000 for a label and could not produce even one hit in
2-years, there are significant problems at said company, which make
you a liability to any artist that signs on.
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