Chris Brown And Rihanna Images Gone

February 17. 2009

Chris Brown

Many articles have been pointing out the fact the assault between Sony Music artist Chris Brown and Rihanna, has destroyed their respective images, especially for endorsers, who will further seek to distance their brands from the toxic couple. People will always associate these two with that terrible incident.

Many PR experts and industry analysts have rendered their opinions, along the lines of, these two have lost millions in potential deals over the assault.

Chris Brown, Rihanna and the image problem

Marketing experts experienced with celebrity endorsements predicted companies would avoid additional deals with both and would be especially wary of working with Brown.

"I would not want to say that it is a death sentence, but it is certainly going to be very difficult for him to secure future endorsements," said Ann Green, a senior vice president at Millward Brown, a New York-based marketing research company.

Although Rihanna has not been accused of doing anything wrong, some companies may shun her as well, she said.

"The reason why she has been used as a celebrity endorser is that she represents something very positive and in particular a strong female role model, and when she is associated with a situation like this it can have an impact," Green said.

http://www.latimes.com

'Chris Brown & Rihanna: Love In Trouble' Looks For Answers

Feb 16 2009 8:08 PM EST - The Fader magazine's Julianne Shepherd expressed sympathy for the difficult path Rihanna will have to take to resurface from seclusion.

"I think it must be incredibly humiliating, that kind of experience," she said. "So it might take her a while to get back in the public eye. Especially to have your domestic problems out there on this level — everyone in the world knows them, is following every detail. It's going to be really hard for her."

http://www.mtv.com