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Transformers 3 Sales Decline Actually Higher Than Reported 

July 7. 2011

The sales decline of the "Transformers 3" sequel, "Dark Of The Moon" is actually higher than the 24 percent decrease in opening weekend ticket tallies. "Transformers 3" had a higher ticket price, due to the film being in 3D, which means even less people actually saw the film than its predecessor on two fronts. 

John Malkovich, Rosie Huntington-Whiteley, Michael Bay and Shia LaBeouf at "Transformers: Dark Of The Moon" premiere

Many tickets for the film were priced at $12-$13 dollars each. Had the prices been normal, the sales decline would have been even more apparent, clocking a 50-60 percent decrease in revenues. In short, "Transformers 3" is technically the least successful in the franchise, as more people stayed at home and did not watch it. 

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STORY SOURCE

How 'Transformers 3' can be a hit and a miss at the same time

Posted: Monday, July 4, 2011 1:06 am | No Comments Posted - None dare call it a flop, because it's the biggest opening of the year, but the first-weekend grosses for "Transformers 3" are 24-percent lower than those for "Transformers 2"--at considerably higher, 3-D ticket prices.

This weekend, "Transformers: Dark of the Moon" scooped up about $98 million in the U.S., compared to $128 million for the first weekend of "Transformers: Rise of the Fallen." And keep in mind that because this installment is in 3-D, many theaters are charging an extra three bucks per ticket...

http://www.stltoday.com/entertainment

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