Rihanna CD Still Bombing

November 25. 2009

Rihanna

Rihanna's new CD "Rated R" is still bombing in spite of the price cut to 99 cents. Clearly "Rated R" stands for "reduced" price. It is expected to sell a paltry 165,000 copies for the week, well behind the sales of several other musical acts, such as Susan Boyle, who is projected to tally 600,000 in anticipated sales.

Her label Island/Def Jam is already making excuses in Billboard magazine, but for someone to come off a Grammy win, albeit for a song she stole and allegedly become a superstar in that time, those numbers are significantly lower than they should be for someone in that scenario. Public opinion has changed on her. Feedback comments reveal this undeniable fact. 

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Label and distribution executives, meanwhile, project that based on early sales returns at the big box stores and pre-orders at direct marketers like Amazon and QVC, Boyle’s album is in contention to beat this year’s top debut-week seller, Eminem’s “Relapse.” That title scanned 608,000 units in the week ending May 24, according to Nielsen SoundScan. That week also represents the best overall sales week for an album this year...

Meanwhile, Rihanna’s “Rated R” is said to be underperforming expectations so far in its debut week, “which is weird because she is on television everywhere talking about Chris Brown and a lot of teenagers are looking up to her,” says the head of purchasing at a wholesale account.

But others point out that Rihanna usually doesn’t have a big first week on a new release. “Good Girl Gone Bad,” her best-selling title with 2.5 million units, according to Nielsen Soundscan, tallied 162,000 units in its debut week for the period ended June 10, 2007. That’s in line with current projections for “Rated R,” as provided to Billboard by major label sales and distribution executives.

http://www.billboard.biz