Mountain Dew Drops Lil Wayne Over Emmett Till Lyric

May 4. 2013

Lil Wayne

The family of slain civil rights teen, Emmett Till, asked soda giant Mountain Dew, to drop rapper Lil Wayne from a sponsorship deal, over lyrics in his song "Karate Chop." In the song Wayne raps, " Pop a lot of pain pills, 'bout to put rims on my skateboard wheels ... beat that p***y up like Emmett Till." Many were outraged at the lyric, deeming it made light of the innocent 15-year-old's horrific, brutal death in 1955.

Emmett Till

Wayne wrote a letter to the Till family, but they rejected it stating the contents did not constitute a real apology. Mountain Dew agrees with the family and has dropped the Young Money rapper from the lucrative endorsement.

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