Drake Sues Universal Music Group Over Kendrick Lamar Diss Track 'Not Like Us' Wrecking His Rap Career

November 30. 2024

The song "Not Like Us" by rapper Kendrick Lamar has severely damaged the career of fellow rapper Drake. Unable to handle the criticism and insults that have stemmed from the release of "Not Like Us" Drake has chosen to sue Universal Music Group (UMG) for releasing the song and will damage his career even further.

The lawsuit specifically mentions Universal Music Group's CEO, Lucian Grainge for aiding in what Drake is trying to portray as faking a hit song. Drake alleges in his lawsuit that UMG has inflated sales by using bots to inflate sales on Spotify and Apple's iTunes, a practice that is illegal. The Feds arrested a man this year for using bots to inflate streaming numbers of songs he made and uploaded.

Drake alleged third parties (hackers) were paid to create bots to inflate the music streams of "Not Like Us" which resulted in the track becoming the fastest rap song to reach 300 million Spotify streams. This is something that Jay Z, who hired Kendrick to perform at the Super Bowl half time show, has done for years (Music Industry Website Outs Jay Z On Falsifying His Album Sales Using Tidal And The Billboard Charts Reject His Fake Numbers and Jay Z And Madonna's Floundering Tidal Sued For $5,000,000 Over Copyright Infringement In Not Paying Artists While Inflating Their Own Sales To Go Number One On Billboard).

Drake also accused UMG of payola at radio stations in reference to "Not Like Us." Drake also alleges UMG offered the single "Not Like Us" at deeply discounted rates to streaming companies, such as Spotify. Drake further alleges UMG rigged Apple's "Siri" to promote "Not Like Us." The lawsuit stated when one asked "Siri" to play Drake's "Certified Loverboy" the artificial intelligence instead played "Not Like Us." Clearly the whole thing got under Drake's skin.

Drake via his lawsuit is exposing how fake the music industry and Hollywood are to engage in such practices to fake hits (practices that he too ironically benefited from in the past). Drake is trying to take Kendrick Lamar down by exposing the chart rigging and inflated sales that buoyed "Not Like Us."

As a result of this lawsuit Drake is being mocked by music fans on social networking, stating he is the only rapper to respond to a beef by filing a lawsuit. Usually people just release more songs countering what was stated in the previous track(s). This lawsuit response by Drake is damaging his career even more.

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