Justin Bieber And Katy Perry's Proactiv Ads Banned In Britain For False Advertising

July 20. 2012

Justin Bieber and Katy Perry in Proactiv ad. Oddly enough, Bieber is the prettier of the two (LOL).

Commercials by Proactiv skincare that feature pop stars, Justin Bieber and Katy Perry, have been banned in Britain as false and misleading. British consumer agency the Advertising Standards Authority stated, "We noted the ads were targeted at a UK audience and that the UK Proactiv products had a different active ingredient to the U.S. version. In that context, we therefore considered the claims of continued use had not been substantiated. We concluded that the ads were misleading. The ads must not appear again in their current form."

I've never tried Proactiv, as I don't have acne (I do have allergies and hypoallergenic skin, though). Some state Proactiv works, but others say no. Some celebrities that claim to use Proactiv still have noticeably blemished skin. I have read many consumer comments on the product and a general theme is when you stop using Proactiv, one's skin problems come back with a vengeance.